Website Promotion

Search Engine Optimization

All Search Engine Optimization (SEO) begins with keyword research.

I’m often told by our clients that they want this site to be ranked on the first page of Google

That’s a good thing everybody wants to that. But how to accomplish it?

SEO can be divided into two basic parts–  the first part is on page search engine optimization and the second part is off page SEO.

Search engines are a combination of algorisims that gather, sort and index information. Simply put, what search engines do is gather all the information on a page and deliver the user according to the search phrase that’s been typed in by the user

How they do this is a very closely guarded secret, however, there are certain rules that if followed, improve your chances of ranking on the first page of any search engine.

Google itself tells us exactly what they want if you read their webmaster guidelines. A good site “provides unique and relevant content that gives users a reason to visit your site first” and  webmasters should “create a useful and informative information rich site and write pages clearly and accurately that describes your content.”

Sounds simple, but what does it mean to you? If your page is about dog training, don’t have a lot of content on the page about dog food. If you sell blue widgets don’t have a page trying to promote your blue widgets that talks about green widgets

In other words, any keywords that you want to target (and therefor rank well for) should be supported by the content on your pages.

This is your first line of offense when trying to get your site on the first page of any search engine.

Off page optimization is getting more and more important as search engines get smarter and smarter. Off page optimization are actions that do not appear on your site but effect your site nevertheless. These things include links from other sites and other pages within your own site that link to you. Additionally, social media has become very important in your overall practical SEO strategies.

Theses strategies will be covered in other areas of the site.